Episodes

17 hours ago
17 hours ago
Plotting Is a Scam
Not storytelling. Not structure. Plotting. The rigid, over-engineered “three-act arc” every writing book tries to sell you. It’s storytelling with a GPS, sounds useful, until it takes you straight into traffic and kills the magic.
Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

2 days ago
2 days ago
The first draft is a liar.
It tells you you’re a genius, until you read it back and realize you wrote 800 words of incoherent sludge. Or worse, it tells you that your idea is trash, when in reality, it just needs time to grow teeth.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

3 days ago
3 days ago
Writers, as a group, tend to be paranoid. Jenna once spent a full afternoon convinced a barista was judging her laptop stickers. (“'Plotter not Pantser, a little desperate, don’t you think?” she imagined the espresso machine sneering.) But the printer wasn’t judging. The printer was plotting.

4 days ago
4 days ago
Writers are strange like that. They build rituals out of absolutely nothing, specific mugs, specific chairs, the exact right kind of silence, which sounds a lot like regular silence except it involves no leaf blowers, no dogs, and definitely no self-doubt whispering in a French accent.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

4 days ago
4 days ago
We live in a loud world. Everyone’s talking. Posting. Pitching. Building their brand. Optimizing for engagement. Silence? That’s often mistaken for irrelevance. For losing.
But silence, when intentional, is actually a power move.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

5 days ago
5 days ago
The biggest mistake brands, creators, and businesses make? Thinking they have time. You don’t. The content landscape moves at breakneck speed, what worked last month is stale today. If you’re still waiting for the perfect moment to adjust your content strategy, you’re already losing.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

5 days ago
5 days ago
Almost overnight, the craft of writing vanished. Poof. One minute you’re sweating over the perfect sentence, the next, some AI cranks out a thousand words while you’re still trying to remember if it’s "affect" or "effect." Tech didn’t help writers, it replaced them, or tried to. This wasn’t evolution. It was a hostile takeover.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

6 days ago
6 days ago
A slow take on punctuation, rhythm, and the music of a good sentence.
The comma is more powerful than you think.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

Friday Apr 18, 2025
Friday Apr 18, 2025
The bots didn’t ask us to churn out SEO Franken-content stitched together with clichés and keyword stuffing. We did that. We turned writing into a factory line of so-so. Now we’re mad that machines are better at being average? Please.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/

Thursday Apr 17, 2025
Thursday Apr 17, 2025
Writing as a profession is tough. It's crowded, underpaid, and increasingly commoditized. The top 1% of writers, those who’ve built platforms, brands, or niche expertise, can do well. But for most? It’s a grind with little financial upside.Connect with me:https://www.linkedin.com/in/jim-hansen-b67412169/